Mar 05 2009
Blog Addiction
Somehow I have more blogs than I can handle. Could it be, I have a blogaddiction? Should I ask my Doctor? Has anyone heard of such a thing before?
On the other hand - howmany blogs are too many? - once they are all properly set up…?
Long ago I started blogging. This was my first step into my Internet Presence. At that time I did not even know, that Internet Marketing existed. But without knowing what I would need these experiences for, I came to know the Internet, how to get in contact with people on the net, and that I had to create traffic.
Internet Presence is the basis of an Online Business. Not only in Germany I can see, that marketers treat the Internet as a vast adboard. But advertising alone is not marketing. Advertising does not create money, because it does not sell.
Mainly, advertising does not create relationships, and that is, what the most promising kind of marketing is all about: Social Marketing in the Web 2.0. Now I wonder sometimes, if that isn’t dead, before the majority of marketers even know what it is about: Making serious and helpful offers to online friends who can use them.
Instead they chase everyone away with advertising. This unfortunately renders blogs in social networks completely useless, because as soon as someonestarts a blog, they suspect s/he will be writing about business, and then sell whatever to the readers.
People do not only dislike to be sold and advertised to, they have almost developed a paranoia. Blogging for Business - Obstacles
I do agree, with a comment I once got, blogging is no longer what it was before each and every Internet Marketing newbie started it for “making money” instead for what it is: Personal communication and interaction with the world (means customers and prospects for the Intenet Marketer) - Information in opposition to advertising. Personal Branding, building of relationships - of course with the far distant aim to sell something. The times, when those who could spend the most money on advertising and SEO won the competition are over. This is, why now we do Social Marketing.
Instead of banners and ads, blog addicts can spread blogs all over the internet, which have impact, because ‘content is king’.
This is somehow setting up the business in the wrong order - first the main website for the central offer should be there, and then some blogs as planets. But while there is no own product and still the necessity to learn some basics, blogging as and about one’s hobby can be a better and quicker start.
Now I must learn, how to organize my blogs and lenses around my half-finished websites. Like having the posts I link to ready before I write something that touches a certain subject.
On the technical side, blogs are great SEO tools. For some time, I will not have to work and worry about links from other domains, and blogs get listed in Google almost the minute they are published, because they ping the services, which get crawled more quickly than any static website.
So I guess, Blog Addiction is not such a serious illness after all for an Internet Marketer.
